The Best Commercials from the Big Game 2025
Use the Big Game to Improve Your Marketing
The Big Game is over and while the excitement may be dying down for most people, marketing departments across the country still have a lot to think about.
Even though their favorite team might not have played last Sunday, millions still tuned in to watch the game, the halftime show, and most importantly, the commercials.
The Best Ads from the Big Game
With the game lasting over three hours, there were over 50 commercials, ranging in length and goal. While several were great and had people talking for days, not all were crowd-pleasers.
Here are some of our favorites:
As the game was getting started, do you remember seeing the small blue creature they showed running across the field? It may not have been part of the official game, but it did get everyone’s attention.
The commercial was cleverly staged to look like Stitch (from Lilo & Stitch) was loose on the football field, causing chaos as people scrambled to catch him.
This unexpected and humorous scene immediately grabbed viewers' attention and set the commercial apart from the other movie trailers that typically flood the commercial breaks during the Big Game.
This ad is a great example of how to create a commercial that is not only attention-grabbing but also funny, easily recognizable, and extremely creative.
Now, this ad may not have been the funniest and most memorable of the night. It had the same humor we’ve come to expect from the short and silly ads. It also had the same instantly recognizable art style and branding.
The second this commercial started, we all knew instantly that this commercial was for Red Bull. They have mastered the art of creating a distinct brand identity that smaller businesses can learn from. Commercials during the Big Game that leave viewers wondering what being advertised – which is a missed opportunity.
With the high cost of advertising – especially during the Big Game – it's crucial to make sure your brand is front and center. have only seconds to sneak into consumers’ minds; you want to make sure that they know who you are.
This fun commercial starred two well-loved celebrities and played on something people regularly laugh about – the differences between American and British words and pronunciations.
This lighthearted back-and-forth allowed for laughs and made it easy to showcase the cruise ships they were trying to sell. Throughout the commercial, viewers saw different parts of the ship and the available amenities.
Everyone has been asking for this, and we’ve finally got it. It was a perfect opportunity to run to the bathroom. This ad, which was ultimately quite simple, received a lot of positive attention
Additionally, it aligned perfectly with their brand – Angel Soft is toilet paper after all. This commercial highlights the importance of creating marketing materials that make sense with the product or service you're selling. Your message should be clear and relevant to avoid confusing your audience.
Google's "Dream Job" commercial featuring their Gemini AI was arguably the most heartfelt of the night. In just a short time, they told a complete story that captured people’s hearts while educating and selling people on their project.
This storytelling was both relatable and showcased the Gemini product, allowing people to see how they could use it in their everyday lives.
If you want to go for advertising that tugs at consumer’s heartstrings, you should study this ad.
Homes.com and Uber Eats took a unique approach to their Big Game advertising by creating a series of interconnected commercials that unfolded throughout the night. This strategy allowed them to tell a more complete story and maintain viewer engagement throughout the game.
Homes.com aired several related ads that formed a story arc, while Uber Eats built on their season-long campaign featuring Matthew McConaughey. This approach demonstrates the potential of using the extended timeframe of the Big Game to create a more immersive and engaging advertising experience.
What You Can Take Away from the Big Game’s Advertising as a Small Business Owner
Just because you’re a small business, it doesn’t mean that you can’t get in on the buzz around the Big Game or learn how to improve your marketing. Here are a few tips you can take from this year.
Tips to Improve Your Marketing
1. Focus on brand recognition; everything else can come after
An ad is no good if you can’t tell what it’s for. Make sure your marketing material is recognizable and people can tell what you’re selling – especially as a small business that isn’t widely known.
2. If you’re trying to be funny, make sure someone funny is creating it.
Humor can be highly memorable, but it can also fall flat. It’s easy for a commercial to miss the mark and be awkward. Some advertisements are funnier than others. If you aren’t sure about creating something funny, a different tone is better.
3. Stay Timely or Timeless
Cultural references can be effective, but they can also become quite dated. Throughout the ads seen during the Big Game, we saw ads full of fun and relevant cultural references, but not all of these references led to an ad that was a home run.
4. Quality or Quantity?
The age-old question. You may remember seeing several ads from the same company during the big game as they opted to purchase multiple ad slots. NASCAR had at least three ads during the game advertising for the upcoming Indy 500.
While the ads they put forth weren’t lacking in quality, it can be argued that none of them stood out. With multiple ad slots, you have more opportunities to get your product or service engrained into people’s minds.
The important thing is that you shouldn’t let quantity deter you from creating a high-quality advertisement. It isn’t a matter of quality or quantity. You want to try and get both.
The ideal method is to invest in creating high-quality, catchy advertisements that you can repurpose and reuse in different ways.. This saves you time and money, as you already have excellent content to start with—you just need to repurpose it.
5. Get Help from a Professional
Most of the companies that advertised at the big game had the help of a marketing agency to help them. While they spent millions of dollars on just one 30-second commercial, you don’t have to. Marketing agencies will often work with companies of all sizes with all sorts of budgets.
Find Your Marketing Team Today
Channel the power and get inspired by the Big Game commercials. Use this opportunity to improve your marketing. Contact the team at ThreeSixty today to discuss your business.
