Meet Our Marketing and Branding Experts | ThreeSixty

Our team is more than just a group of individuals; we're a collective of creative thinkers, strategic planners, and passionate marketers. Driven by a shared love for storytelling and a deep understanding of digital landscapes, we're committed to delivering innovative solutions that help businesses thrive.

Leadership Team

Joel Colombo

CEO & Visionary

Joel holds the core value of "Do What You Say" closest to his heart. He believes that this value is the foundation for all others, emphasizing the importance of accountability and integrity in both personal and professional commitments. Joel’s philosophy is that when everyone works together with a diverse set of skills, anything can be accomplished.

Matthew Whelan

VP Finance, IT & HR

Matt entered the software development business soon after graduating Magna Cum Laude from the University at Buffalo in 2003, with a Bachelor of Science degree in Computer Science. He joined Joel Colombo at Nexserver PSG, and quickly filled the role of lead programmer with the company. In 2005 he and Mr. Colombo created 360 PSG.

Daniel Fritz

President

Dan Fritz holds the core value of "All On One Team" closest to his heart. To Dan, this principle ensures that everyone, regardless of their role, is working towards the same objectives, fostering an environment where victories are celebrated together, setbacks are learned from, and continuous growth is achieved as one cohesive unit.

Jenny Lawrence

VP Operations, Director Creative Services

Jenny embodies the core value of "All On One Team" at ThreeSixty, a principle she holds dear. She believes that unity and teamwork are essential to success, reflecting her conviction that without a cohesive team, failure is inevitable. This belief has been a driving force throughout her career, which began in printing and graphic design.

Scott Fierle

VP Sales & Revenue

Scott believes that being responsive is key to success. For Scott, customer service is paramount, and he ensures that every client's needs are met effectively. With a bachelor’s degree in science in business/marketing from the Rochester Institute of Technology (RIT), Scott's career began as a sales correspondent for Consolidated Packaging Machinery.

John Siefert

VP of Marketing

John Siefert II embodies the core value of "All On One Team." For John, teamwork is essential in an agency setting, ensuring everyone is on the same page, fostering creativity, and simplifying communication. This collaborative spirit allows the team to pool their talents, stay consistent with messaging, and adapt quickly to changes.

Jim Manzella

Director of Agency Accounts

For James Manzella, known as Jim to his colleagues, the core value "Do What You Say" stands out as the most significant. He believes that leading others requires integrity and consistency, emphasizing the importance of walking the walk. This value resonates deeply with Jim's professional and personal philosophy, guiding his approach to both his work and interactions with clients.

Stephen Ketterer

Associate Creative Director

For Steve, the core value that resonates most deeply is "Do What You Say." This principle underscores his commitment to meeting clients' needs and supporting his team to achieve project goals with excellence. With a strong belief in accountability, he feels that delivering on promises is crucial for team success and client satisfaction.

Thomas Sharer

Sr. Art Director & Production Mgr.

"Always be Innovating" is a core value that resonates deeply with Tom, embodying his belief in the power of creative thinking to drive business success. With innovation at the heart of his work, Tom enables companies to create new products, improve existing ones, and push the industry forward.

Jason Ortiz

Director of Programming Services

Jason Ortiz holds the core value of "All On One Team" closest to his heart. For Jason, teamwork is the backbone of success. He believes that every achievement and challenge is shared equally among the team, making collective effort and unity essential to the company’s triumphs.

Jordan Wolf

Project Manager

Jordan joined ThreeSixty in 2012 and resonates most with the core value of "Always be Innovating." For Jordan, finding solutions and continuously improving processes is more than a job; it's a passion. This value perfectly aligns with his knack for problem-solving and developing innovative solutions, ensuring more efficient workflows and better client experiences.

Crystal Srock

Graphic Designer

Crystal joined ThreeSixty in 2012 and has become an invaluable part of the team. As a graphic designer, Crystal primarily works on the front end of websites using HTML and CSS. She has a passion for creating engaging and dynamic web layouts, often transforming static Adobe XD or Photoshop mockups into interactive and visually appealing sites.

Arnold Abira

UI/UX Designer

Arnold’s passion for innovation and creativity shines through in his role as a UI/UX designer at ThreeSixty. With "Always be Innovating" as his guiding value, Arnold is dedicated to finding new solutions that make products and services usable, enjoyable, and accessible.

Denise Miller

Office Operations Manager

Denise values the core principle of being responsive above all else. In a post-Covid society where daily interactions with colleagues have become rare, Denise emphasizes the importance of acknowledging emails, phone calls, or chats promptly to maintain strong communication and teamwork.

Jason Cornwall

Account Executive

Jason Cornwall joined ThreeSixty in 2017 as an Account Executive, bringing with him a rich background in sales that began when he was just 19, selling Electrolux vacuum cleaners door-to-door. Over the next 23 years, Jason honed his skills by selling computer training to a wide range of organizations, from local accountant offices to the largest banking and healthcare providers in Western New York.

Peter Williams

Account Executive

Peter joined ThreeSixty in 2018, driven by the company's stellar reputation and strong moral compass—qualities that continue to resonate with him. As an account executive, Peter manages client campaigns and projects, fostering strong relationships to ensure success. His core value, "Always be Innovating," guides his approach to work.

Caroline Moser

Creative Designer

Caroline Moser embodies the core value of "All On One Team" believing that each person brings unique value and fresh ideas, making the team stronger when they collaborate.

Matthew Neidhart

Social Media Manager

For Matt, the core value of "All On One Team" is paramount. He believes deeply in the power of friendship, team bonding, and the relationships built along the way. This sense of unity and collective achievement resonates with his personal philosophy that life's greatest rewards come from shared experiences.

Matthew Cupka

Customer Support

For Matthew Cupka, ensuring customer satisfaction is paramount, making his most important core value at ThreeSixty is "Customers See Smiles." The way he sees it, if the customer's happy that's really all that matters in the end. This principle has guided Matthew throughout his career in the web design industry since the 90s.

Alexa Rogers

Digital Marketing Strategist

Alexa joined ThreeSixty in 2022, bringing with her a passion for the "All On One Team." To Alexa, this represents the strength of unity within the team. She believes that while each team member has their own tasks and strengths, their ability to support one another is what makes the final product exceptional.

Brooke McCarthy

Senior Copywriter + Content Strategist

Brooke is a seasoned communicator and branding expert with a deep-rooted belief in the power of clear, concise messaging. With a bachelor’s degree in journalism/mass communications and a master’s degree in integrated marketing communications from St. Bonaventure University, her career has spanned diverse industries, from sports radio broadcasting to over a decade of experience copywriting for a local knife manufacturing company.

David Rechin Jr.

Account Executive

Dave Rechin Jr. believes deeply in the core value of "Do What You Say." For Dave, this principle is the cornerstone of a good company culture, ensuring that every employee, from management to entry-level, follows through on their promises and commitments.

Ben Brindise

SEM Specialist

In his role at ThreeSixty, Ben constructs and executes Google Ads digital marketing strategies. He excels in creating campaign infrastructures and compelling creatives, ensuring they reach the right audience.

Alex Trimper

Digital Marketing Strategist

Alex embodies the core value of "Always be Innovating." His naturally curious nature drives him to continuously tinker, find new ways, and push the boundaries of what’s possible in SEO and SEM. Alex's passion for innovation is crucial to his role, ensuring that not only are customer expectations met but exceeded through creative and efficient strategies.

Elana Stephan

Digital Marketing Strategist

Elana joined ThreeSixty in 2022, bringing with her a deep appreciation for the core value "All On One Team." She believes that teamwork and collaboration are essential for achieving remarkable results. This value resonates with Elana because it creates a positive and respectful work environment where everyone's contributions are valued.

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